Use these to your advantage
Digital marketing constantly changes and evolves, and the upcoming year will hold some dramatic changes. Brands should be aware of the new trends and be prepared to adapt their marketing strategies accordingly.
Below are 11 digital marketing trends to keep an eye on and use to your advantage.
1. Meta is everywhere
“Metaverse” refers to a combination of multiple technologies, including virtual reality, augmented reality and video where users “live” within a digital universe. Inklings of the metaverse already exist in gaming, and Roblox Corp. envisions that “people can come together within millions of 3D experiences to learn, work, play, create and socialize.”
2. Influencers marketing
Influencer marketing reached $13.8 billion in 2021 and continues to grow. Influencer campaigns provide context and relevance since the influencer is endorsing the product. Big brands like Adobe and GE continue to embrace influencers.
3. Privacy & advertising Digital ads are reliant on data to automatically optimize. New privacy regulations like the iOS update and the pending removal of cookies have been reducing the data used in artificial intelligence. We suggest marketers assess the impact that this will have on their advertising and be proactive.
4. LinkedIn is growing
LinkedIn continues to rise in the digital space and shows considerable gains in monthly active users and engagements. They continually launch new features that drive better results for businesses and pages. Use LinkedIn and it’s products to reach out to your market.
5. SEO is more integrated
Search engine optimization is one of most valuable forms of digital marketing. As search algorithms continue to become smarter and more contextual, focus on providing an outstanding and meaningful experience to their users.
6. Experience is the new currency
Marketing must drive word-of-mouth and earn social attention. The landscape is noisy, and earned media and word-of-mouth are important to break through that. Create positive experiences at every stage of your interactions with customers to earn social media word-of-mouth.
7. Digital jobs continue to grow
According to LinkedIn, digital skills are the most in-demand. Marketers should improve their skills to stay relevant, and leaders should have digital upskill plans for their organization.
8. Continue to use Facebook
Facebook now has almost 3 billion users and the user numbers grow every month. Facebook will continue to dominate as a marketing platform.
9. Websites get faster
Website traffic is overwhelmingly mobile, however, most websites still don’t have fully mobile-optimized experiences. Make sure your website is optimized.
10. Algorithms reflect user experience
Every part of digital marketing — newsfeeds, display ads, social ads, search engine optimization and even email — is becoming algorithm-driven. The algorithms all optimize based on user experience. Provide a user experience that customers want and be more visible.
11. Less is more
The explosion of digital marketing options across many channels can be overwhelming. Narrow your social exposure and aim to do fewer things better.
We all love new trends, technologies and platforms. Yet the majority of growth comes from foundational tools in digital marketing. All Media Marketing is available to optimize your base execution to provide a better return on your investment.