Blogging purposefully on a regular basis increases awareness and confidence in your brand, customer engagement, website traffic, and ultimately revenue growth.
It may surprise you to learn that the most popular topics, listed below, range from bacon* to beginner guides. The point of captivating content is first, to capture your reader’s attention and maintain that connection and nurture the relationship
*The Huffington Post is one of the most popular blogs online, and it has an entire archive of bacon articles. Check it out at huffpost.com/life/topic/bacon
Moving forward with your purposeful blog, plan thoughtfully:
• Begin each quarter with a content schedule.This is useful to gain overview of the topics you plan to post and how they will be strategic.
• Research successful blogs in your industry.
• Consider holidays, current events, and trends that might shape your dialog.
• Make sure your content is well-written and easy to read. Include appropriate keywords for SEO.
• Keep your blog concise and to the point with a minimum of about 500 words and up to 2,000 words. Word count depends on your audience, as well as, how comprehensive your information is. Include an image or graph.
• Prioritize being helpful to your readers.
• Review your traffic analytics on Google.
Popular topics include:
1 – How to guides
2 – Politics
3 – Bacon
4 – Recipes
5 – Beginner guides
6 – Frequently asked questions
7 – Interviews
8 – Personal stories
9 – Charity & activism
10 – Product reviews
11 – Best technology
12 – Breaking news
13 – Myth de-bunking
14 – Contests
15 – Productivity tips
16 – Upcoming events
17 – Best-ofs
18 – Lists
19 – Infographics
20 – Start a series or regular feature
21 – Share customer success stories
WANT MORE TRAFFIC & GREAT CONTENT? Give us a call for strategic planning and blogging services.
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