The holidays are just around the corner and now is a good time to start planning your seasonal or year end gift giving. Corporate gifting essentially is a good will / marketing project. Gift bags are a creative solution to show off your company’s values to your clients, employees or event attendees.
There are really limitless options for creating gift bags, from DIY to professionally designed and packaged ones. Begin planning with a theme related to the holidays, a business celebration, or a new product or service that your business provides, for example. Make a list of a few giveaway items you would like to include, quantities and their cost. Include items or gift cards from local businesses that you support, this benefits everyone involved.
Gifting items that represent your business keeps you top of mind. For example, if you are a paint company you might use a paint bucket as your container, and include paint brushes, samples of paint, edging tape and a bottle of wine (to celebrate with after the project is complete). As a gourmet popcorn store, perhaps simply include a few single serving samples of popular flavors.
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Packaging is everything
The look and feel of your gift bag will say a lot about your business. Does it reflect thoughtfulness? Consider the use of festive colors with the container and filler, such as tissue or shredded paper. The container could be a paint bucket, as mentioned above, a reusable eco-friendly bag, jar, basket or standard paper gift bag. The possibilities are endless!
Everyone loves free (& useful) stuff
Branded pens, power banks, note books and hand sanitizer are examples of items that can be of immediate use.
Edibles and/or beverages are always appreciated
Ensure your clients stay fed and hydrated by providing snacks, drinks and drink bottles, coffee, tea, nuts and more. Gourmet food baskets are very popular especially during the holidays. Wine, craft beer, and other alcoholic beverages can be included in this category.
Virtual gifts & coupons
Virtual gift cards, website subscriptions and e-books are the new low-impact alternative to physical items. Offer coupons for free consulting or discounts on your services. This can build relationships and increase your customer base.
If your client is a traveler, consider gifting items that can be utilized when on a trip.
Earplugs and eye masks are popular, as well as hand sanitizer and lip balm. Toiletry items should be in travel-size containers that will pass through airport screenings.
Everyone is on the go these days, and for businesses, it’s vital to stay connected. Branded power banks that will keep your client’s phone charged for hours and each time they charge, they’ll be reminded of you. Flash drives are perfect for storing transportable data.
Grow-your-own plant kit
For an eco-friendly theme include a grow-your-own plant kit. Kits are available for parsley, mint, chamomile, and other common herbs. Available in branded mason jars or mugs, these are easy to set up and maintain.
Find more fantastic ideas for corporate gifting at
All Media Marketing & Printing offers an online marketplace for branded promotional items and apparel. And, if you don’t have the time, we’ll design and create your holiday gift bags for you. Call us for more information.