Effective social media integration will drive your audience to engage and interact with your brand. This creates more opportunities to easily share your content which, in turn, promotes your products and services.
In fact, you can easily integrate social media with your website, email, and other channels.
Use your social media accounts as an extension of your marketing strategy.
It is more important than ever that businesses are more accessible to their audiences and to interact with them. COVID-19 has changed the business landscape and more people are using social media than ever.
Your website and social media should work seamlessly together to promote your brand and boost traffic. Here are some ways to do that are:
1 – Direct your social audience to your website
2 – Use share buttons on your website to allow your social accounts to be accessed easily
3 – Offer incentives to drive traffic
4 – Add sharing buttons to your blog posts
5 – Focus on the few most relevant platforms to your brand
6 – Target sharable content like blogs and videos (not the whole website)
7 – Integrate social feeds on your website
8 – Create a call to action
Use email blasts to boost social traffic
• Showcase your social media accounts in your email blasts
• Invite subscribers to connect socially and provide them a benefit to do so. For example, offer a free downloadable guide.
• Host a social media giveaway or contest
• Conduct an audience poll
- Request participation such as user-generated content for a blog post
How we can help you optimize social media integration.
Our team of social media experts can create and manage your content calendar, as well as:
- Integrate your social platforms on your website
- Schedule posts
- Provide monthly analytics
• Responding promptly to customer inquiries and comments
- Strategies and consultation
Call All Media Marketing for more information at 321-698-1550.
“We’ll Make You Look Good!”