Your corporate values are critical in today’s marketplace. Consumers want more than a good product, service, or great price.
In our hyper-connected world, customers are not only tech-savvy and research-oriented, they can observe you and your brand, even when the spotlight is off.
Studies show that consumers are seeking a genuine, trustworthy and authentic experience from the brands they support, and this includes their association with social causes.
What might that mean for your business? Is your brand transparent and consistent in its messaging and marketing initiatives? Do your corporate values remain true and honest throughout the organization, and by leadership?
Most consumers are tuned in to news and online chatter as it relates to corporate-related behavior. In particular, younger Millennials and Gen Zers, who represent over 139 million consumers, want real not perfect and packaged. They want companies to support the social issues they care about.
Be authentic in your words and actions, provide quality and consider your audience in all corporate things. Your customers will respect that and do some marketing for you via word-of-mouth and online reviews.
Brand consistency
• Be sure your brand’s guidelines align with your vision and mission
• Make sure customer interactions embody dependability
• Be consistent with your branding online and off
• How does your tone and personality across
• Use platforms that align with your identity
Walk the talk
As the saying goes, “It’s not what you say; it’s what you do that matters.” Customers can see through inconsistencies on social media and enticing marketing campaigns. Authenticity and honesty go hand in hand.
Be real
Being real means establishing your business’s purpose and what matters to it, as well as making sure it resonates in everything you do.
As a business leader you may have to revisit your corporate roots and ask yourself some crucial questions about the company brand.
Engage in conversations
Develop a two-way dialogue with your customers.
• Be available
• Share news
• Seek feedback
• Look for pain points
• Answer questions
• Ask questions
• Listen
• Value everyone’s opinion
Building brand authenticity is not an event. It is the ongoing reflection of your corporate identity and standing for something beyond profit.
All Media Marketing can assist you in evaluating your brand identity and how to engage a modern and informed demographic. We are here to help you and your audience. 321-698-1550.