…and a critical marketing tool
Creative communication is more than just messaging and an image. Effective creative communication is multi-dimensional. It consists of graphics, writing, video/audio, merch campaigns, and targeted distribution. Each audience that you connect with has a unique perspective and that should be reflected in your messaging.
Your audience(s) will include clients, potential customers, distributors, suppliers, and your community in general. Your communication – or separate ones, should resonate with your targeted audience. That can be accomplished, for example, by using a different headline or a different message about the same product or service.
We’ve all heard these wise words – “know thyself and know thy clients.” We are reminded to look within for the truth of your brand’s mission, the source that makes your business unique amidst the many voices in your industry. Your creative communication should be genuine and tell a story that resonates with your reader. The writing takes the reader on a type of journey culminating in a purchase.
Our prolific All Media Marketing team creates great communications through written word, dynamic graphics and targeted distribution. We love sharing other people’s stories and journeys, and we understand the many sides of a story. Multiple viewpoints include those belonging to the client, distributor, supplier, recipient and the community or culture. Each has a unique version of the same story to tell. By unpacking these perspectives, we can position the appropriate story to each audience and selling situation.
Everything we do at All Media Marketing & Printing revolves around creative, dynamic communication.
Creative thinking is our passion. We are always available for a consultation.