QR codes can be used in many ways when applied to personal, marketing or professional use. They can be used in mobile or print marketing to drive people to your site or social platforms to supplement information, collect feedback or payments, and more.
The potential, benefits and conveniences of this type of tech-integrated marketing may offer just the boost your advertising needs.
QR’s have been around for decades and there’s been an uptick in use in the last few years since COVID. Today, many savvy businesses utilize them as an extra dimension to their brand marketing and community engagement.
Between the 60’s and the 70’s the machine-readable coding system started with a bullseye style code and progressed to the vertical bar code in 1973, which is used universally today. To increase data capacity, the square, 2-dimensional QR code was developed and is still in use. Click here to read about QR Code History.
Static QR codes are ideal for permanent, unchanging content like contact details, product information or WiFi passwords. Once created, these codes cannot be modified; any change would require a new QR. There are no maintenance costs and they last indefinitely. Many online generators offer free static QR creation.
Dynamic QR codes are best for content needing regular updates, like seasonal promotions or landing pages. They allow real-time content changes without altering the QR’s appearance. This flexibility and the ability to track user engagement make dynamic codes a valuable tool for marketing. However, they come at a higher price due to their advanced features.
Most Dynamic QR code generators work on a subscription basis that may run as low as $7-$10 per month and go up to $100 per month based on capabilities offered. For instance the number of codes, scan limits, analytics, branded QRs, multi-user access, and more comprehensive support will impact the pricing.
You can generate a QR Code for free online from any number of sites, I use Adobe Express which offers a QR code generator that you can opt to customize with the help of their templates. Incorporate your branding and a clear call to action around the QR code. For creative visual examples and inspiration visit (https://www.adobe.com/express/feature/image/qr-code-generator).
I generated an All Media Marketing & Printing QR code for free and am currently exploring the best way to utilize that link. I want flexibility to update my content from time to time without paying a subscription fee. My plan is to add a new page on the website where I’ll populate or update the QR-related content. The code link to the page remains unchanged but I can update the content on the website as often as I want to. (I’ll keep you updated.)
Below are some creative applications that may be just the boost your next marketing campaign needs.
Add to:
- Price tags
- Conference name tags
- Gift bags
- Link to interactive maps & self-guided tours
- Building permit signage for project details
- Sign an online petition
- Printed business cards & envelopes
- Invitations for electronic RSVPs
- Receive payments
- Tables in restaurants to process orders
- QR code tee shirts
- Flyers
- Wine labels
- Product packaging
- Link to a digital business card
- Promotional products
- Wi-fi network sharing
- Scavenger hunts
The list of possible applications is virtually unlimited.
Need ideas? Let’s talk, we’re here to help.
Call Corinne at 321-698-1550