Use colors to send your message
Colors have a direct impact on how people feel. Brands use color, text and graphics to send a message to their audience. Branding a business requires clear messaging, and also consider your choice of colors in your marketing and website.

Building a brand means finding the best ways to help customers identify you while ensuring your design, copy, and messaging tell the world who you are. Whether you’re trying to build your identity or are looking for the best way to rebrand, use colors that send a message.

What is a color palette?
A color palette is a specific group of colors used to define your brand. Depending on the nature of your brand, a pallet may consist of 3-10 colors that work together to create a visual experience. Brand colors showcase a unique culture and attract customers.

A color palette consists of multiple colors that harmonize to create a visual experience. A color wheel or PMS guide – and a qualified design professional can help you find the right colors to reflect your identity.

Designers use color palettes to layout websites and marketing materials to maintain brand consistency across all mediums and enhance engagement. There are different types of color palettes to consider when designing your brand.

• Monochromatic palettes use different shades of just 1 color

Analogous palettes use 3 colors located together on the color wheel

Complementary colors colors located at opposite ends of the color wheel and produce the most contrast

Split-complementary colors use more than 1 set of colors across from each other on the color wheel

Triadic colors are 3 separate colors at different ends of the color wheel

Tetradic palettes are similar to triadic colors, but they use 4 colors on the color wheel at an equal distance apart

Because these colors will appear everywhere in connection with your brand – business cards, websites, landing pages, and print materials, a brand pallet identifies and uses the colors that will reflect your business personality and resonate most with your audience.

Using a color generator
A color palette generator will help you view pallet options based on your primary colors or an image. There are a number of online options for palette generator tools. Colors make a subconscious impression and can influence behavior.

Before you utilize a pallet generator, have a sense of what you’re looking for. Are you an attorney or an amusement park? Are your choices appropriate for your industry? How do your selections reflect or detract from your business objectives? What pallet does your competition use?

• Color Influences decision-making & perception
Believe it or not, color can have a major influence on purchasing decisions. Your brand’s palette should convey a message, different colors have different meanings. When designing your brand, consider color psychology and how colors impact behaviors, including engagement and buying.

• Color improves accessibility
Website and digital accessibility refers to making your online marketing tools accessible to everyone, including those with certain disabilities. One way colors can help make your website more accessible is through contrast.

By using bright colors on top or dark background colors or vice versa, you can improve the way someone views your website. Additionally, you can choose colors based on color blindness. For example, the most common form of color blindness is red-green color blindness. By avoiding those colors in your branding, you can improve accessibility in email marketing, on your website, and on other marketing materials.

• Color enhances brand consistency
Brand consistency is a way to help your potential customers more easily recognize your business based on consistent messaging and imagery.

When customers see your advertisement online and click through to your website, they expect to see the same messaging and colors to show them they’re in the right place. Additionally, your blog should match the rest of your website, so read up on blog design tips to ensure you’re using best practices.

5 color palette generators
Now that you understand the importance of colors in business, you must find the right colors to convey your brand’s unique messaging and personality. A color palette generator can help you find the best colors, shades, and tones for your brand based on the color wheel.

If you don’t have an eye for design, color palette generators can help you find colors that match and look great together to ensure your brand consistently delivers a good experience whenever customers or potential customers interact with it. Here are a few of the best color palette generators you can start using today.

• Adobe Color
If you’re familiar with the Adobe Suite of design products, you may feel right at home using Adobe Color, a color schemes generator that allows you to easily select the right colors and color combinations for your brand, no matter what type of color palette you want to use.

Adobe Color can help you find the right colors for your brand by uploading images to generate your color palette. Therefore, if you find an image you like or are already using in your marketing strategy, you can find the right colors to match your existing marketing collateral. Adobe Color is free to use for anyone, so you don’t need an account to get started.

• ColorSpace
ColorSpace is another popular color combo generator that’s free to try right now. With ColorSpace, you can begin finding the best color palette for your brand by using color codes or the color gradient feature. This tool is best used if you have a specific color in mind and are looking for other colors that will match it. However, you can also experiment and try to find a color palette based on colors you’re already using in association with your brand.

• Khroma
Khroma is a great tool for designers of all levels. Khroma uses machine learning to help you find and generate unique color palettes based on your brand. This tool requires slightly more work than the others listed above because it takes you through a process of choosing a set of 50 colors before you can see your palette. Then, through machine learning, Khroma uses the colors you’ve selected to find a color palette based on your unique preferences and delivers combinations based on those choices.

• Canva
Canva is a tool designed to help anyone with any background design marketing materials for their business. With the Canva color palette generator, you can upload images, and Canva will select a palette based on the colors of those images. You can also create a custom color palette or explore pre-made color combinations.

When creating your own custom color palette, Canva will show you the color wheel and ask you to choose a color, and a type of color combination, then display the 2 colors below. Canva is one of the easiest color scheme generators to use, but it’s more limited than the other robust tools.

• Color Hunt
Color Hunt is another free and easy-to-use tool that has a collection of pre-designed color palettes for brand use. Once you search for a color palette by selecting a color or collection, you can begin browsing through thousands of automatically generated color schemes created by other designers.

Use colors to set your brand identity
Choosing appropriate colors for your brand is critical. When paired with the perfect tag line and graphics color can enhance all aspects of your marketing, boosting brand awareness, improving the customer experience, and evoking emotions in your customers that make them want to take action.

It’s always prudent to consult with a design professional when branding or rebranding your business. Call us, we can help.

Source: Mailchimp