When making a plan, it’s always prudent to have a backup option, multiple options are better. Marketing strategies are no exception. Today’s marketplace is noisy, and we offer the following information to help your brand stand out.
Begin with a viable idea or a product with value, and define your target demographic. Choose your top 3 or 4 social platforms and focus on those. For example, All Media Marketing & Printing is primarily a B2B service provider. We use LinkedIn, Facebook, GoogleMy Business, Instagram & weekly email blasts, as well as face-to-face networking. Our goal is creating eye-catching, effective marketing strategies to get the word out, fuel growth and prosperity. We routinely review our analytics to see how different messaging resonates.
Not rocket science
Creating strategies isn’t rocket science, but not just anyone can be effective at messaging. It may be worth hiring a professional. How do you create a timely and engaging message, boost visibility and increase sales? Understand your audience and how they will respond to your message. Maintaining consistent communication will boost your credibility and increase trust in your brand. Keep your messaging and graphics fresh and provide variety.
Print media oftentimes, is the perfect compliment to digital marketing. People experience an emotive response to holding a tangible flyer or magazine. Your marketing should “intertwine” the printed product(s), website and social messaging. Use hyperlinks, discount codes, free information or whatever you feel has value for your customers.
Video
One of the most effective ways to get the word out on your business is to create tutorials. Offer useful information such as walking them through a process or promote a special product. The more value you provide, the quicker you boost your visibility, reputation and sales. Search video platforms for ideas. Again provide variation for increased interest.
Blogs
If you aren’t blogging at this point, you are temporarily behind the 8-ball. Begin with a content plan, and, as mentioned above, we suggest 3-4 platforms for effective management. Be consistent, offer content with value and use visuals. Be a friendly, trusted authority in your industry, answer audience questions. Giving away value can be one of the best strategies you can use.
Search engine optimization
Understanding SEO is a powerful tool for businesses. Find out what rules search engines have as they change frequently pertaining to things like use of keywords, spam words and hyperlinks.
Email marketing & sequencing
Sending emails allow you to control content, photos, hyperlinks, as well as segment your audience, and more. Sequencing is the process of sending people emails at different stages of the sales funnel. These might be automated messages that go out to users once they subscribe to your list. Use the email responses and clicks to tag and segment subscriber interests.
Reach a large audience and increase your connections on LinkedIn by posting content regularly. Keep your messaging consistent with others in your feed. Typically people share networking photos – tag the people in your photos, share upcoming event information, business milestones, etc. This platform is tremendous for getting the word out about your business.
Don’t overlook opportunities to harvest new connections. You can customize your searches to include decision makers in a certain zip code, for example. Once you’ve identified people you’d like to connect with, send them a message or invitation. Your posts will be shared on their feeds, which increases your exposure exponentially.
Influencer marketing
Another marketing strategy includes leveraging or building relationships with influencers. Find those in your niche who have similar values as those of your brand. Additionally, they should be active on the channels where your target audience is present. (This topic is worthy of an article in itself.)
With Facebook, you can target and reach a specific audience by interest, age, relationship status, geographic location, and more. Using Facebook Pixel you can build your target audience, track their clicks and then build custom audiences around that information.
Pixels track those who come to your site, and you can build custom audiences around that information.
Whichever of the above avenues you use for marketing, it is critical to know your Key Performance Indicators to measure how well the strategy is working. For example, do you want to:
• Attract a new audience
• Increase brand awareness
• Generate sales
• Increase your Instagram following
• Promote a product launch
• Retain current customers
• Generate engagement
• Extend reach
And then, what will be your next step?
For a consultation and strategy audit, give us a call us at 321-698-1550.