Pantone describes their choice for the 2024 Color of the Year as “subtly sensual, PANTONE 13-1023 Peach Fuzz is a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration. A warm and cozy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates.” Eloquently said and timely in my opinion.

Why was Peach Fuzz 13-1023 selected?

According to Pantone, “At a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows ever stronger, as does our imaginings of a more peaceful future. We are reminded that a vital part of living a full life is having the good health, stamina, and strength to enjoy it.”

“That in a world which often emphasizes productivity and external achievements, it is critical we recognize the importance of fostering our inner selves and find moments of respite, creativity, and human connection amid the hustle and bustle of modern life. As we navigate the present and build toward a new world, we are reevaluating what is important. Reframing how we want to live, we are expressing ourselves with greater intentionality and consideration. Recalibrating our priorities to align with our internal values, we are focusing on health and wellbeing, both mental and physical, and cherishing what’s special — the warmth and comfort of spending time with friends and family, or simply taking a moment of time to ourselves. With that in mind, we wanted to turn to a color that could focus on the importance of community and coming together with others. The color we selected to be our Pantone Color of the Year 2024 needed to express our desire to want to be close to those we love and the joy we get when allowing ourselves to tune into who we are and just savor a moment of quiet time alone.  It needed to be a color whose warm and welcoming embrace conveyed a message of compassion and empathy. One that was nurturing and whose cozy sensibility brought people together and elicited a feeling of tactility. One that reflected our feeling for days that seemed simpler but at the same time has been rephrased to display a more contemporary ambiance. One whose gentle lightness and airy presence lifts us into the future.”

In contrast, last year’s Color of the Year was a bold Viva Magenta 18-17509.

Color trends are established by decision makers and they impact our everyday lives and consumerism. Everything from fashion to household goods to toys are concerned with color trends. The New York Times, Washington Post, USA Today posted articles about the Color of the Year, and CNN posted a video. This illustrates the relevance of the Color of the Year in our economy.

Visit pantone.com for more information about all things color, and perhaps purchase a Color of the Year 2024 mug.